Air Max 270

The release of a new silhouette for any retailer is risky business. The market is saturated with sneakers of all shapes and sizes, making it difficult to create a lasting impression. At the top of 2018, Nike put fear aside and debuted it's new Air Max 270. The shoe resembles sneakers from the early ’90s having a similar pointed toe box as the Air Max 1 with a running-inspired rear. The success of its predecessors, the Air Max 180 and Air Max 93, was not promised for this newcomer but yet it has dominated in a way only comparable to the ever-loved Air VaporMax.